Fall in love with a local fashion story for H&M’s new autumn arrivals

Inspired by their global campaign #HMFallInLove, H&M South Africa collaborated with a local image-making duo to bring their autumn collection for modern-day romantics to life.

They briefed artist and stylist Peter Georgiades and photographer Martin Magner to interpret ‘love’ in their own way and translate it into a custom fashion story. The result is a demure series of photographs that are intended to speak to self-love, highlighting the beauty of inner confidence.

Purchase H&M’s new autumn arrivals at your nearest store, and keep an eye on our Instagram where we’ll be giving away vouchers worth R500 to two lucky readers.

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Between 10 and 5