28 Jul Simon and Mary’s 50/50 lookbook: The consequence of creative chemistry
Simon and Mary have worked with a team of awe-inspiring creatives for their eclectic 50/50 lookbook. At the core of their latest collection is the classic cricket hat that’s been transformed into a sports lux product. Together The Sartists, Nikki Zakkas, Jana + Koos and Trevor Stuurman have a creative chemistry that shows itself as kaleidoscope of textures, colours and feels.
“The shoot was an absolute labor of love. The concept was simple – it was a celebration of the life of the legendary photographer, Malick Sibede and doing the most with the little we have. It was all about being resourceful and about creative chemistry,” says Trevor.
The models Nikki, Wanda and Kabelo influenced and styled the lookbook. From brown and green earthy hues to deep burgundy and blues, the different styles draw inspiration from traditional safari gear and Kabelo’s watching of the Netflix series Narcos – notice the glasses, afro and open 70s collar shirts.
Concept and photography: Trevor Stuurman / Art direction: Trevor Stuurman and The Sartists / Design and layout: Jana + Koos / Styling: The Sartists and Nikki Zakkas / Models: The Sartists + Nikki Zakkas / MUA: Vuyo Varoy / Photography assistant: Jeffrey Rikhotso