Scottish Leader has teamed up with one of South Africa’s most popular Instagrammers, Ofentse Mwase, on a series of images inspired by their tagline #NewPerspective. Read below this Q&A to find out how you can get involved in the campaign.
Whether he’s high up in the mountains of Lesotho or in the concrete jungle of Jozi, Ofentse (or Uncle Scrooch as he’s known online) seeks out vantage points from which to capture sweeping views – both natural and manmade. We caught up with him to chat about building a following and finding new perspectives in his work.
Tell us a little about yourself and what you keep busy with.
I’m a freelance cinematographer and directing filmmaker. I spent most my day on set filming anything from commercials, music videos, documentaries to drama films.
You’re one of SA’s biggest Instagrammers. How have you built your online following?
By remaining consistent with the content I post on my Instagram. I love landscape photography, most of what I do with my Instagram involves that.
What do keep in mind when choosing what to share on Instagram?
Most of my images involve some form of symmetry and good composition. If the shot makes me happy, I put it up.
How important is it to you to tell a story through your images and caption as opposed to just sharing beautiful images?
When the photo has a story to it, I’ll share it online, but I find most times I just want to show a location’s beauty and let the image do the talking.
In your opinion, what are some of the things that make an image a good one?
Good composition, lighting and the mood.
Your feed is filled with beautiful landscapes. What scenes usually catch your eye?
I always look out for symmetrical lines, also leading lines. Skylines are also some of my favourites to shoot.
Shooting landscapes can be tricky. Any tips?
My biggest tip, though it may not be always possible, is to shoot during golden hour. Most of the most iconic landscape photos are taken at magic hour. Other than that, try shooting in bad weather. You’ll be surprised at what gems you’ll create.
What does the concept of having a new perspective mean to you, and how does that translate into your work?
Seeing the world in a fresh way, which is often related to trying something different. In every project I do, I try my best to do at the least one thing I haven’t done before. This is how I best convey a new perspective through my work.
Follow Ofentse on Instagram.
Share your #NewPerspective! Use the Scottish Leader viewfinder (attached to bottles at selected stores) and capture an image that best encapsulates the theme. Tag @scottishleaderwhisky on Instagram and stand a chance to win a unique whisky experience in the sky.
Visit www.scottishleader.co.za for more info around the New Perspective campaign.