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Stylish athleticism comes to life in this new collaboration with adidas and The Sartists

Visual alchemy and authentic athleticism pool together in adidas’ latest offering, the ATHLETICS range. 

What started as the launch of the Zero Negative Energy Hoodie soon became the much anticipated ATHLETICS range, a sleek and strikingly simplistic collection that’s equally at home on the pitch, the streets, and the runway. Adidas teamed up with Jozi-based creative collective The Sartists to interpret the latest range in both a local and authentic way, photographing in the streets, courts and deserted stadiums of Soweto township.

“Our focus has always been to tell stories, stories unheard of, not seen and from places less known. To give light and to show that’s it’s possible,” say The Sartists on the collaboration. “This range reminds us that no matter how many of us and others there are, one should never forget the responsibility they have for telling their stories and sometimes even those of others.” 

View the ATHLETICS range below and find more here

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