Recognised as a functional menswear brand, since its inception in 2016 Good Good Good has struck a balance between streetwear and traditional menswear. Created by Daniel Sher and Paige Smith, the brand was made to fit “men of all sizes”. Playing on print and texture, stripes, denim and cotton fused for their SS17/18 collection, while stand alone pieces came together with a capsule collaboration alongside Capetonian artist David Brits. Shown at South African Menswear Week this past weekend, with a clear aesthetic and ease to looks, their collection was gender neutral as well. With everything handmade in Cape Town, 10and5 caught up with Daniel and David about what happened behind the scenes of their freshest collection. See what they had to say below.
Shop the looks on Good Good Good’s site here.
Filmmaker and editor: Maxime Thaysen