10and5’s 10 favourite wins at Loeries Awards 2017

Following a week of creative immersion, learning and fun, the 39th annual Loeries Awards ended in 214 awards being handed out. The awards, held at the Durban International Convention Centre and hosted by DStv this past weekend, selected winners from over 3 000 entries, for 800 brands represented by agencies across Africa and the Middle East. Here’s our round-up of some of the winners from the Loeries Awards 2017.

 Nicole Laxton

Craft Gold – Student Awards: Photography Title: Remembering Sarajevo Entrant: The Open Window

Zinhle Zulu

Craft Gold – Student Awards: Illustration Title: Holy Hustle Entrant: The Open Window

King James Group

Craft Gold – Digital and Interactive Communication: Writing Title: Uk’Shona Kwelanga Brand: Sanlam

Egg Films

Craft Gold – Television, Film and Video Communication: Direction Title: Original is Never Finished Brand: adidas


Craft Gold – Television, Film and Video Communication: Best use of licensed music Title: Nightshift Brand: MTN SA


Campaign Gold – Digital and Interactive Communication: Mobile Media Title: Stop The Cycle – Tech, Fashion, Chocolate Brand: Huffpost SA

Andre de Jager, Ayesha Kaprey and Lusanda Buthelezi

Campaign Gold – Student Awards: Integrated Campaign Title: Snatched! Entrant: Vega School  

Joe Public

Craft Certificate – Communication Design: Writing Title: Know Your Strength Brand: Zazi

Lauren Bloom

Craft Certificate – Student Awards: Typography Title: Me, myself and I Entrant: AAA School Of Advertising Cape Town

 Meaghan Essel

Craft Certificate – Student Awards: Writing Title: I’ll Change The World Entrant: Red & Yellow School of Logic Visit the Loeries site for a full list of 2017 winners across all categories.

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