10and5’s 10 favourite wins at Loeries Awards 2017

Following a week of creative immersion, learning and fun, the 39th annual Loeries Awards ended in 214 awards being handed out. The awards, held at the Durban International Convention Centre and hosted by DStv this past weekend, selected winners from over 3 000 entries, for 800 brands represented by agencies across Africa and the Middle East.

Here’s our round-up of some of the winners from the Loeries Awards 2017.

 Nicole Laxton

Craft Gold – Student Awards: Photography
Title: Remembering Sarajevo
Entrant: The Open Window

Zinhle Zulu

Craft Gold – Student Awards: Illustration
Title: Holy Hustle
Entrant: The Open Window

King James Group

Craft Gold – Digital and Interactive Communication: Writing
Title: Uk’Shona Kwelanga
Brand: Sanlam

Egg Films

Craft Gold – Television, Film and Video Communication: Direction
Title: Original is Never Finished
Brand: adidas


Craft Gold – Television, Film and Video Communication: Best use of licensed music
Title: Nightshift
Brand: MTN SA


Campaign Gold – Digital and Interactive Communication: Mobile Media
Title: Stop The Cycle – Tech, Fashion, Chocolate
Brand: Huffpost SA

Andre de Jager, Ayesha Kaprey and Lusanda Buthelezi

Campaign Gold – Student Awards: Integrated Campaign
Title: Snatched!
Entrant: Vega School

Joe Public

Craft Certificate – Communication Design: Writing
Title: Know Your Strength
Brand: Zazi

Lauren Bloom

Craft Certificate – Student Awards: Typography
Title: Me, myself and I
Entrant: AAA School Of Advertising Cape Town

 Meaghan Essel

Craft Certificate – Student Awards: Writing
Title: I’ll Change The World
Entrant: Red & Yellow School of Logic

Visit the Loeries site for a full list of 2017 winners across all categories.


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