20 Sep Represent! Meet the two friends behind inclusive Cape Town culture hub Curio
Multitalented founders of Cape Town-based production house, interactive website and culture hub Curio, Chulekazi Makapela and Aletta Francina de Kock, met in their first year of film school and have been friends ever since.
The two started Curio early last year, which specialises in and focuses on sustainable and creative visual representation through mediums such as film, photography, branding and documenting.
“Being a duo that has a well-rounded background in how the pre-production and post-production stages of a project are formulated we believe that our combined knowledge and unique perspectives on how to approach projects make us palatable to create timeless and authentic works, no matter how complex.”
The name of the agency is derived from the word “curios” and serves as a constant reminder of their main creative drive.”We are curious about how things are created,” say Chulekazi and Aletta. “We are curious about how the workings of each project unfold.”
Some of their most recent work comprises short, evocative films and lookbooks for artisanal jewellery brands, featuring diverse models who deviate from the commercialised norm.
Curio seeks to “represent the authentic voices of innovative and progressive art, fashion, travel, culture, film, design, music and gastronomy”, according to the agency.
For their latest project, they collaborated with Cape Town-based jewellery designers Dear Rae, filming a feature of their latest collection of rings. Previously, they’ve worked with designers Lorne and A Bird Named Frank.
Curio does the majority of their shoots outside, using the surroundings to add extra texture and character to their shoots. “Landscapes are an evolving body of thought. There is so much one can do just using nature as a canvas,” says Chulekazi.
According to the duo, they take each collaboration “seriously and are very meticulous about details”. Everything from setting to music to the model’s outfit need to align perfectly with the desired aesthetic.
As Curio continues to work with up-and-coming South African creatives, they hope to spread the message that “you can utilise every resource available to you and make it a beautiful work of art”. — Follow Curio