24 Oct Cape Town brand W35t drops whimsical lookbook that looks like art
W35T (pronounced “west”) — an emerging South African fashion brand that focuses on ethically, handmade fashion — recently dropped its SS18 lookbook shot by photographer Katinka Bester. The garments brings to mind Impressionist paintings by artist Claude Monet. Like brush marks to a painting, the collection’s ruched details add texture to its soft, voluminous pastel-shade garments.
“The lookbook was shot backstage a few hours before the W35T SS18 runway show at Nicola’s studio in Woodstock. We decided to maximise our time here because we had all of the models in the show already in hair and makeup,” says Gavin Mikey Collins, the lookbook’s creative director. The show, entitled Look at Me, took place on Saturday 21st October at Blank Gallery Cape Town.
Established 2010 by Nicola West, the local label’s trademark style “mixes masculine and feminine elements”. Using soft natural fabrics and hand-painting the graphic prints on her garments, Nicola embraces the challenge of creating pieces with “the least amount of joins” to produce simple, clean lines that complement the female form.
Whimsical in character and taking inspiration from pop culture and the natural environment, this season’s lookbook extends upon the free-spirited feel embodied by previous collections, with elements of androgyny.
“The lookbook was very much inspired by the energy and joy that both Nicola and her clothes radiate. Katinka and I approached the backdrop like an installation. We collected leftover fabric from around the studio and created a set that was as colourful and playful as the collection. We tried to capture the craftsmanship and detail of the clothing as much as possible by including detail shots of some garments,” adds Gavin. Follow W35T.