The Sartists, Tony Gum behind new Converse global campaign with Frank Casino and Fifi Cooper

Converse aimed to explore Joburg’s street style, diversity and cultural movements in a brand new global campaign shot by the Andile Buka and photography collective The Sartists, with fashion direction by Tony Gum and Gabrielle Kannemeyer.

Celebrating the Chuck Taylor All Stars sneaker on its 100th anniversary, Converse teamed up with a crew and cast that features Argentine designer Candelaria Tinelli, the Australian Youtuber Tyde Levi and the musicians Frank Casino and Fifi Cooper, two of the hot names in the hip hop scene in South Africa. See more of the images from the shoot.


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