As part of its Open Design Explorations campaign, Heineken recently collaborated with emerging designers Lulu Mutuli and Azra Walji to create its first ever African-inspired fashion collection, which showcased at Lagos Fashion Week last week.
Kenyan-born fashion designers Lulu Mutuli and Azra Walji spent a week in Amsterdam developing their designs at a top Dutch fashion house, LEW. Lulu, who studied fashion design at the Savannah College of Art and Design in the United States, is the founder of her fashion label AMILO. And says her aesthetic is a bridge between the traditional images of Africa and the technological direction the world is taking.Azra is the founder of Nairobi-based fashion label ZA AZRA and says she loves to create pieces for clients who want to feel glamorous and are unafraid to be different. Azra studied in Malaysia at the Limkokwing University of Creative and Technology. The Open Design Explorations campaign, which is a global campaign by Heineken, is a programme that seeks to connect emerging creatives and offer them an opportunity to showcase their talents.
Lulu and Azra’s deigns will be worn by Heineken ambassadors across East Africa and beyond.
(Pics by Kola Oshalus)