‘I’m working on myself’ – Blogger Ashlyn Diaz talks building her personal brand and more

Meet the Creatives is 10and5’s new summer series, which features interviews with some of Joburg’s hottest creatives working across industries such as fashion, media and music.

Joburg-based blogger Ashlyn Diaz keeps reinventing herself. The executive PA who doubles as chef and beauty blogger uses social media as a platform to share her experiences and knowledge; from sharing her latest beauty and skin care tips, to delectable recipes and blog pieces about her personal experiences. This versatile creative shows that it is possible to be multi-facetted.

We spoke to this all-round creative and executive PA about some of her favourite people.

How would you describe your work in a song?
Messy Love by Mura Masa. It’s so fun and vibey.

What’s been the latest and most exciting project that you’ve worked on?
It is definitely the Diesel Go With The Flaw campaign. I had so much fun being myself and taking part in something I resonate with and that fits with my image.

If your style was an artist, who would it be?
Musician Snoh Aalegra, she has versatility between a casual hip hop style and she makes chic and elegant look so effortless.
Who’s in your top 5 faves list at the moment?
Vlogger Nadia Jaftha is 100% herself and that’s what speaks for her brand. Something I can definitely relate to. I’m obsessed with blogger Refiloe Nkoane’s style and natural beauty. Photographer Niquita Bento  is incredibly talented behind the lens, in front of the lens and she has an amazing sense of style. Blogger Nandipha Mqoco has heart of gold and real personality, she is incredibly beautiful and unique style. Lastly, TV presenter Kat Sinivasan is an all-round talented guy who always gets it right with his dapper outfits.
What are you working on next and what can we look out to from you?
I am actually working on myself and image so that I can expand my brand. You will definitely see me working with more fashion and lifestyle brands in the future.


Photographer: Zuzi Seoka
Make-up artist: Orli Oh Meiri
Stylist: Kwena Baloyi
Producer: Tiger Maremela
Creative Director: Lee-Ann Orton

Between 10 and 5