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Beau Beau – The new streetwear brand bridging long-distance friends

Brand new streetwear label Beau Beau, pronounced “Boo Boo”, is a collab by two friends split between Joburg and Cape Town: Paige Sher, known for her ready-to-wear brand Paige Smith, and designer-artist Jana Hamman, one half of the creative studio Jana+Koos. 

The brand, named after their affectionate nicknames for one another, started as a range that the two designed for themselves and featuring the kind of clothing they want to wear.

“We’ve always had a shared appreciation for an easy to wear, basic but considered and well manufactured contemporary all black wardrobe,” according to the label’s creators.

“Created with women in mind but not exclusively for them,” say the two, this collection features statement basics and strong silhouettes. 

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