22 Feb King James at 20: A look back at the agency’s most iconic ads ?
King James is one of South Africa’s most venerated agencies, made up of seven specialist companies and divisions. If you haven’t heard the name, you’ll probably recognise their work, which ranges from its cash saving Santam campaign featuring rapper Cassper Nyovest and actor Pearl Thusi to the Jack Parrow-starring Kulula ad, and more.
We take a look at some of King James’ most iconic campaigns from the last few years.
Santam — Sir Sneaky
Santam‘s ad featuring Ben Kingsley talking about Floyd and his changing uniforms is an unforgettable piece of advertising: it gets the point across, it uses a face you know and recognise, and it is memorable. The advert came out in 2012, but most people would know exactly what you were talking about if you brought it up!
Johnny Walker Gentleman’s wager
In 2014, King James group and Johnnie Walker embarked on an epic journey that saw the now late professional rally driver Gugu Zulu make a wager with Formula 1 World champion Mika Hakkinen. Zulu bet Hakkinen that he could train businessman Vusi Thembekwayo to finish within five seconds of Hakkinen’s Kyalami racetrack lap time, then Zulu would get to keep his iconic Mercedes 300SL Roadster. The campaign was carried out over social media and television, with a website and Instagram account being set up in order to create an interactive experience for viewers.
Allan Gray — Beautiful