07 Mar Fashion vanguards Prime Obsession collab with Country Road on new collection

Prime Obsession has fast become one of the most recognisable duos in the South African fashion world. Starting off as a vintage clothing store, their consistently incredible visuals have elevated them to some of the most sought-after and influential individuals on the creative scene.

The duo, made up of Keneilwe Mothoa and Shelley Mokoena, have teamed up with fashion brand Country Road on their latest capsule collection.

“Cementing Country Road Capsule’s fashion edge, Country Road Capsule partnered with vanguard fashion duo Prime Obsession to bring to life the distinctive fashion focus of the Country Road Capsule collection,” according to the brand.

Beautifully shot by Themba Mbuyisa, the collection features a range of stand-out pieces: from bold stripes draped into voluminous silhouettes to elegant, long mesh items, the collection is an exploration of texture.

“We enjoy the capsule for its muted colours and striking prints that add contrast to the range. The textures work well together, incorporating mesh and lightweight fabrics that allow for easy styling and comfort,” say the pair.