Exposing the realness of African Gen Z’s: Youth Run Spree Campaign

In an effort to engage with and empower South Africa’s youth, Spree, SA’s leading online fashion store, collaborated with several young creatives to direct, style, shoot and produce the launch of the AW18 season.

Spree gave the group the freedom to capture images that highlight the realness of African Gen Z’s, and the end results are truly spectacular.

Spree’s Head of Customer Interaction & Marketing, Esther Hoogstad comments, “The South African youth of today see things very differently, and are an incredibly powerful creative force. We wanted to showcase the very best young talents and create a platform that excites and inspires who we are trying to reach.”

Youth Run Spree Q&A

  • Tamsin Howells (19): Makeup Artist

How does SA youth culture and style reflect or differ from what’s happening internationally?

I think SA youth culture and style weren’t often very acknowledged before, but lately that’s been starting to change. South Africa has its own incredible and diverse culture and I think that’s so often showcased through youth style and art. However, I think SA youth are still very up to date on what’s happening internationally and use that as an influence towards culture and style, just with their own added twist of being South African.

  • Anele Hlongwane (21): Videographer

Do you think that there is enough opportunity currently available for young artists in SA? What could be done to improve/change this?

The art scene is something that is growing largely within South Africa. This massive growth leaves a lot of space for the South African youth to move into. In other countries with established film industries, it becomes hard to break in, something that we suffer from less. If young artists are keen, hungry and have the motivation, there is a lot of opportunities for them to grow. What we need to grow is the support of the country. We have amazing filmmakers and fashion designers in this country, we just need the support from everyone in order to grow.

Win an iPhone 8 with the #YouthRunSpree Competition

Beginning 8 March, you could be in with a chance of winning one of three, R1500 Spree vouchers in our weekly draw. All you have to do is create your own campaign image on your phone for a chance to win.

To enter; style and shoot a fashion story featuring your friends, and publish your best picture on Instagram with #YouthRunSpree. Remember to follow and tag @Spreecoza.

There will be 3 weekly prizes of R1500 in fashion/data vouchers, and a chance to vote for your favourite of the 3 finalists by liking their images on Spree’s Instagram account. The overall winner will receive an iPhone8.


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