The Moriri Waka collection, which features tees and hoodies, will be the third installment in the Sneaker Lab Artist Series and was inspired by Braamies with the good hair and youth cultures’ desire to self-express.
“The expression of beauty and identity through hair has been a long-standing signature of youth culture. From the “fro” to hair wraps to braids, young people use their hairstyles as a personal expression of who they are and to show the evolution of culture over time, an evolution which has brought us to a time when more and more people are embracing the natural beauty of their own hair. ‘Moriri Waka’, takes the seemingly ordinary aspects of everyday life in South Africa that one would not normally see in media or in contemporary art and portray this in an exciting, modern and celebratory way. Creating representation for the unrepresented and sharing that story.”
Karabo Poppy is an award-winning designer, street artist and illustrator residing in Johannesburg who has done work for brands such as Google, Nike and Castle Lager as well as artists such as Black Coffee and French musician JAIN.
The launch event will start at 19h30 and will be held at the flagship Sneaker Lab store where shoppers will also be entertained by DJ duo, Oh Those Guys.