Money Calling, the latest music video by Egg Films’ Lebogang Rasethaba, combines high fashion, rituals and a council of elders.
Featuring Nadia Nakai, Frank Casino and music producer Dellz, Money Calling is moody, mysterious and showcases fashion pieces from 20 South African designers, including David Tlale, Black Coffee, Kiara Gounder, Kisua, Kumkani, Thebe Magugu and Chulaap.
Nadia was recently nominated for Best Music Video at the South African Music Awards (SAMAs), while Frank took home the award for Best Remix at last year’s South African Hip Hop Awards.
Director Lebogang, who completed his master’s in film studies in China, was a winner of the Creative Circle Ad of the Year award and works with an array of international brands. His work is regularly featured on sites like Highsnobiety, i-D, Nowness and Vice.