13 Jul Everybody.World – Trash Tee ad a recycled masterpiece
In an effort to promote their 100% recycled cotton Trash Tee, Everybody.World enlisted the help of director, Anton du Preez, to create an ad that highlights the brand’s innovative manufacturing process.
Vintage Kodak film, 14-year-old stock footage and narration from the 1950s were all used to create this unique commercial that takes a look behind the scenes of a textile production factory.
Anton teamed up with Matt Edwards and Wes Phelan, who are responsible for the Adidas Originals global work, to bring this unique project to life on a pro bono basis.
The Trash Tee is a 100% recycled cotton t-shirt that is made from meticulously processed waste fibers.