29 Aug Introducing: SHORTRUN Limited Edition Artist Collaborations
To celebrate our TEN years in the game, we are expanding into merchandising with the launch of SHORTRUN. This range of limited edition products features the artwork of artists we’ve had the pleasure of watching as they’ve grown over the years.
In the style of international gallery and museum gift-shops, SHORTRUN displays the artwork of local South African artists on a variety of products such as T-shirts, tote bags and a range of custom hats skillfully made by legendary local milliners Simon and Mary. In each SHORTRUN there are only 10 editions of each product available – so you’ll need to move fast or eat your heart out. For our first range we are showcasing work by Ana Pather, lo Makandal and Nico Krijno.
It’s no secret that we are committed to the development of the local creative scene, so not only do these ranges promote local artists, but also offer a more accessible channel to owning art for young collectors and a wider audience.
All SHORTRUN products will be available online and we’ll let you know when to catch our activations at select locations and events that we align with.
Photography: Aart Verrips
Creative Direction: Lee-Ann Orton
Models: Nikki Zakkas and Nkuley Masemola