The Creative Challenge, which has been running for four years, encourages art directors and copywriters to design print ads that connect brand messaging with current news events and headlines in an effort to gain free editorial space in the Financial Mail magazine.
This year, the challenge will be running across eight weekly issues during September and October. Along with winning exciting prizes, weekly winners will also automatically be entered into the new print category of the annual AdFocus Awards where an overall winner will be chosen.
Rob Rose, Editor of Financial Mail, will be selecting the weekly winners who will have their ads featured in one of the eight issues that will be published during the next two months.
“Financial Mail provides a great fit for creative bravery and wit, particularly with our reputation for provocative covers that won the Presentation category of the 2017 Standard Bank Sikuvile Awards. We have a very sophisticated and smart audience of readers, so we’re looking for creative work that can knock their socks off. It’s actually a great opportunity for their clients to benefit from the free exposure as well.”
To find out more about entry requirements and submission deadlines, visit The Creative Challenge website here.