Float Apparel – a lifestyle that transcends the norm

Float Apparel is a lifestyle brand inspired by travel, photography, music, culture and creativity. The friends and co-founders, Matteo Viotti and Keegan Foreman, started the project in 2016. They say the mission of Float is “to merge style and functionality into a lifestyle that transcends the norm”.

Their latest clothing collection follows a simple guideline of minimal everyday wear. The designs and cuts flow, using tapered flare sleeves and legs for a comfortable everyday feel.


Photographer and creative director: Luke Nelson

Stylist: Courtney Eley

Second camera: Keegan Foreman

Model: Farei Engelbrecht


Between 10 and 5