“For the latest lookbook we wanted to shoot some friends to create a comfortable environment and we wanted them to have some fun and mostly free reign with their looks. The idea was to keep it simple – hence the studio shoot with Nick Gordon who is great at shooting product shots. We designed some basics and, instead of the shoot being as conceptual as we usually go, we wanted to showcase something more minimal with the focus being on the people and the product.”While the clothing is available on their online store, the duo sometimes have a pop-up store experience for people who are interested in seeing the clothing.
OH OKAY, a clothing brand they developed a year ago. The duo say they make clothes they want to wear, with a strong focus on quality, sincerity and comfort. “We pride ourselves in the fact that everything is done in-house or in collaboration with like-minded individuals and friends. We place a strong emphasis on quality, sincerity and comfort. Everything we put out into the world is developed by us – from concept to creation,” says Patrick.Patrick Visser and Joni Blud are the creatives behind