How Instagram is Changing the Way We Shop for Fashion

Instagram is still very much about posting eye-catching images but this popular social media platform is fast becoming one of the best places to shop for new, preloved and vintage fashion.

A large number of local fashion lovers, brands and designers are turning to Instagram to sell clothing and accessories, with many forgoing online stores altogether.

Along with Instagram being such a visual platform, features such as hashtags and stories make it easy for designers and fashion resellers to get more followers and market items in a creative way. While some brands prefer to drive followers to their online stores, others allow shoppers to order directly via direct message or WhatsApp.

5 Instagram Fashion Resellers Who are Getting It Right

1)  Dr Pachanga

This fashion and lifestyle brand specialises in high-end fashion and accessories for women that can be purchased via their website or Instagram (@dr_pachanga).

2)  ASSEBLIEF Vintage

With a focus on 70s, 80s and 90s fashion, ASSEBLIEF Vintage (@assebliefvintage) can be found at the Neighbourgoods Market in Johannesburg every Saturday, however, they do use Instagram to market their range beforehand.

3)  The Nine Lives Cupboard

Specialising in preloved and vintage clothing, this The Nine Lives Cupboard (@the_nine_lives_cupboard) only uses Instagram for orders. Like what you see? Comment on the post and you’ll have 24 hours to pay to claim the item.

4)  SKOONMA Clothing

Started by actress, Leandie du Rant, SKOONMA Clothing (@skoonmaclothing) stocks unique items that you won’t find in store. While items are advertised on Instagram, they must be purchased via the online store.

5)  Holyrood Clothing

Based in Cape Town, Holyrood Clothing (@holyroodthatsnice) is another brand that sends preloved clothes off to new owners, with buyers being able to place orders on Instagram.

Between 10 and 5