07 Mar African Bank Launches Everybody is Somebody Campaign
Produced by Black River FC, African Bank’s Everybody Is Somebody campaign was created to bring the brand’s purpose into the minds of the people they serve.
“We know how important it is for people to feel like they matter. This is why we’re committed to treating everyone who walks through our doors like a VERY IMPORTANT PERSON, regardless of their bank balance, social status, race or gender.” – Kaibe Mollo (Head of Marketing)
African Bank’s new campaign aims to show consumers that there are banks out there who look past bank balances and recognise customers for who they really are.