Afrotising by The Star Film Company

“Nando’s has always celebrated everything uniquely South African, both loveable and challenging! We love to fire-up conversations and believe that talking about the current hyperbolic portrayal of African-ness is one such growing conversation. The diversity and beauty of Africa should be rightly celebrated however the portrayals in recent advertising are often bizarrely over the top and seemingly the same between brands and categories” explains Doug Place, Chief Marketing Officer for Nando’s South Africa.

This most recent ad promotes their Half Chicken with any single side.


Agency: M&C Saatchi Abel
ECD: Gordon Ray
Art Director: Wade Barnes
Production company: The Star Film Company
Director: Tebogo Malope Director
Executive producers: Adam Thal & Ksenija Strydom-Micic
Art director: Bobby Cardoso
Wardrobe assistant: Nao Serati
Hair & Makeup: Make-up by Adie Cohen
Props master: Shane Hatting
Food styling: Niki Hattingh Food Stylist

Check out this Afrotising video by The Star Film Company listed under Direction (90 sec and under) category at Ciclope Festival.

CICLOPE Festival is the international conference and award show dedicated to craft in moving image. In the last few years, it has become the ultimate platform for directors, creatives, artists, producers and entertainment professionals to network, be inspired and catch up with the latest trends in storytelling.

Visit the Ciclope Africa Festival website to see the winners.

Between 10 and 5