This Altron video illustrates the story of the daughter from the day she was born and also the various milestones of her life. The main aim of this video is to illustrate this brand as the driver of the sentiment that technology is a facilitator of greater intimacy.
This film has broken away the traditional form of creative visual interactions with customers. This advertisement is not about Altron’s services and product offerings. Simply, it is an emotive storytelling concept and showcases how family life and technology are intertwined with each other.
Client: Zipporah Maubane Group Executive Marketing
Client: Chris Kabwato Head of Communications
Agency: Joe Public
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Roanna Williams
Art Director: Hannes De Beer
Copywriter: Marjolein Rossouw
Group Chief Strategic Officer: Laurent Marty
Strategy: Chad Nelson
Managing Director: Khuthala Gala Holten
Group Account Director: Amber Mackeurtan
Account Manager: Kelly Emerton
Agency Producer: Wendy Botha
Production House: Star Films
Director: Tristan Holmes
Director of Photography: Franz Lustig
Executive Producer: Adam Thal and Ksenija Strydom-Micic
Editor: Kobus Loots
Post production: Chocolate Tribe
Music: Barking Owl Inc.
Sound design: Produce Sound – Louis Enslin
Colouring: Company 3 in LA – Stefan
Check out this Altron Always There by The Star Film Company video listed under the casting, commercial category at Ciclope Festival.
CICLOPE Festival is the international conference and award show dedicated to craft in moving image. In the last few years, it has become the ultimate platform for directors, creatives, artists, producers and entertainment professionals to network, be inspired and catch up with the latest trends in storytelling.
Visit the Ciclope Africa Festival website to see the winners.