Get It Back by Bioscope Films

Castle Milk Stout campaign is a hard-hitting campaign aimed at relishing the beauty and pride of the African heritage and culture.

The campaign, aptly titled “Get it Back” urges Africans to re-discover and celebrate their unique roots.

The “Get It Back” campaign aims to remind Africans of the richness of our culture, to instil pride in our culture and to and promote the habit of celebrating it always, and not just on Heritage Day.



SAB AB InBev: Castle Milk Stout
Client: Leanne Martin (director category expansion and premiumisation)
Brand manager: Keneilwe Pholo
Campaign lead: Sifiso Pule


Joe Public United
Group chief creative officer:
Pepe Marais
Chief creative officer: Xolisa Dyeshana
Executive creative director: Roanna Williams
Art director: Gareth O’Callaghan, Tshepo Mogorosi
Copywriter: Cameron Fraser, Tshepo Tumahole
Account management: Mpume Ngobese, Nana Lloyd, Gloria Malatji, Paul Wenzel, Sihle Luthuli, Koketso Kganyago
Strategists: Laurent Marty, Sisinyane Sihlali
Agency TV producer: Di Cole

Production company

Bioscope Films
Director: Fausto Becatti
Director of photography: Thomas Revington
Executive producer: Daniel Kaplan
Stylist: Bee Diamondhead


Left Post Productions
Editor: Daniel Mitchy
Colourist: Keno Naidoo
Online operator: Keno Naidoo


Pressure Cooker Studio


Sergio Da Cruz, StudiJoe


Left Post Productions

Check out this Get It Back by Bioscope Films listed under Direction (91 to 180 sec), Commercials category at Ciclope Festival.

CICLOPE Festival is the international conference and award show dedicated to craft in moving image. In the last few years, it has become the ultimate platform for directors, creatives, artists, producers and entertainment professionals to network, be inspired and catch up with the latest trends in storytelling.

Visit the Ciclope Africa Festival website to see the winners.

Between 10 and 5