Legend of Big John

The Legend of Big John by They Films


The Legend of Big John produced by advertising agency Joe Public United is a funny commercial for Chicken Licken (South African fast-food fried chicken restaurant chain).

The Big Johna Top Deluxe meal from Chicken Licken is a well-known offering, however, no one knows where the name Big John comes from. Through this advertisement, the Joe Public United has quelled the curiosity of Chicken Licken’s biggest fans, brand and communications agency group Joe Public United.

The Legend of Big John, the African man who discovered Europe before Europe discovered Africa.


Advertising Agency: Joe Public United, South Africa
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Officer: Roanna Williams
Creative Director: Martin Schlumpf
Art Director: Mphela Mamabolo
Copywriter: Galaletsang Kgoathe
Strategy: Leigh Taylor
Account Management: Amber Mackeurtan
Agency TV Producer: Yash Raidu
Digital Agency: Joe Public Connect
Senior Digital Designer: Michael Carvalho
Executive Creative Director: Dylan McLean
Technical Director: Ben Krawchuk
Senior Digital Developer: Neil Coetzee
Senior Digital Designer: Henno Reyneke
Copywriter: Jeanne Lloyd
Design Director: Aldo Pulella
Senior Project Manager: Ronel Landman
Business Unit Director: Emma Dougherty
Senior Digital Designer: Andre Lopion
Social Media Manager: Phike Mokuene
Head of Social Media: Kalliebree Keynerd
Production Company: They Shoot Films
Director: Grant De Sousa
DoP: Alard de Smit
Executive Producer: Darren Gordon
Lead Actor: Lusindiso Zondani
Stylist: Will Boyes
Post-production: Left, Chocolate Tribe, Tessa Ford Production
Production House Producer: Shannon Gloynne
Editor: Evyathar Katz
Colourist: Nick Apostoli
Online Operator: Simone Dokic
Music: Audio Militia
Audio: Lorens Persson
SFX: Choc Tribe Team
Visual Effects Supervisor / Producer: Rob van den Bragt
Lead Technical Director: Tiaan Franken
Compositors: Jannes Hendrikz, Johan Scheepers
3D Artists: Lionel Glenn Ewan, Casey Chelchinskey, Derik van der Berg, Michael Howard

Check out this The Legend of Big John by They Films video listed under the Direction – 91 To 180 Seconds, Commercials category at Ciclope Festival.

CICLOPE Festival is the international conference and award show dedicated to craft in moving image. In the last few years, it has become the ultimate platform for directors, creatives, artists, producers and entertainment professionals to network, be inspired and catch up with the latest trends in storytelling.

Visit the Ciclope Africa Festival website to see the winners.

Between 10 and 5