Grandpa by The Star Film Company directed by Jonathan Parkinson showcases the heart-warming ad about a grandfather trying to connect with his granddaughter. It is a real and authentic story that every family will understand.
The ad has charmed South Africa’s audience and is characterised as “so cute”. Through this AD Jonathan Parkinson wanted to bring the brand into people’s homes and hearts.
The main purpose behind creating this AD to make the commercial felt as cinematic therefore they chose Ernest Ndlovu as the loneliest 75 years old Grandfather and Unathi March as 5 years old granddaughter. Here, you can see that a balance is kept between realism and emotion.
Credits
Crew Director: Jonathan Parkinson
Production Co.: Star Films
Post Production: Ashley Kadish
Editor: Graham Smith
Editor: Orchestra Blue (OBPP)
DP: Rory O’Grady Agency
Brand: Showmax
Region: Asia
Check out this Grandpa by The Star Film Company video listed under Direction (90 sec and under) category at Ciclope Festival.
CICLOPE Festival is the international conference and award show dedicated to craft in moving image. In the last few years, it has become the ultimate platform for directors, creatives, artists, producers and entertainment professionals to network, be inspired and catch up with the latest trends in storytelling.
Visit the Ciclope Africa Festival website to see the winners.
