It doesn’t matter how small or big a challenge is, Mahindra brand’s DNA is engrained to be up for all the challenges. Mahindra is a challenger brand. That’s why they wanted to challenge the normal way of doing things with its new Mahindra Pik Up television commercial.
Brand: Mahindra South Africa
Client: Rajesh Gupta
Group Chief Creative Officer: Pepe Marais
Agency: Joe Public United
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Martin Schlumpf
Art Director: Gareth O’Callaghan
Copywriter: Cameron Fraser; Hadyn Corke
Account Management: Francois Van Deventer; Karen Carr; Zorana Safar
Strategist: Laurent Marty; Rob Campbell; Kananelo Rantso
Agency TV Producer: Di Cole
Production Company: They Films
Director: Fausto Alan Irvin
Director of Photography: Eugenio Galli
Executive Producer: Darren Gordon
Stylist: Julie Bonnet
Post-production: Bladeworks Post Production & Left Post
Editor: Evy Katz
Colourist: Craig Simonetti
Online Operator: Jean Du Plessis
Music: Audio Militia, Craig Hawkins, Paul Norwood
Audio: Audio Militia, Craig Hawkins
Lead Actor: Warren M
Check out this Mahindra – The Wanderer by They Films listed under the Location, Special Categories at Ciclope Festival.
CICLOPE Festival is the international conference and award show dedicated to craft in moving image. In the last few years, it has become the ultimate platform for directors, creatives, artists, producers and entertainment professionals to network, be inspired and catch up with the latest trends in storytelling.
Visit the Ciclope Africa Festival website to see the winners.