New Glo Ad By Kim Geldenhuys Explores Anthony Joshua’s Nigerian Roots

Directed by Kim Geldenhuys and produced by Jo Barber of 03:07, Glo’s new Step In ad explores boxer Anthony Joshua’s Nigerian roots and how they set him apart and enable his success.

Once we had interviewed and shot with Joshua we were then able to go and shoot the amazing people of Lagos and Kano in the North of Nigeria. What is great is that it was a truly global team with a core South African lead. London and Lagos supporting crews.

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