Up-and-coming brand communicator, designer and art director Alecea Basson wants to create work that is not only beautiful but also fun, useful and relatable. We spoke to the recent Vega graduate about creativity, what drives, inspires and moves her.
Q: Who is Alecea Basson?
A: I’m a strategic designer and art director, currently based in Cape Town. I’m a melting pot of things. I’m originally from Johannesburg and, from a young age, I’ve been splitting my time between South Africa and East Asia, where I eventually studied Mandarin Linguistics before coming to Cape Town. I’m an animal lover, tea drinker and guitar collector, with a touch of design OCD. You’re likely to find me somewhere on a beach drawing on inspiration for my next project and adventure.