Innovative and Enticing Weekend Ahead at AFDA Experimental Festival

Throughout this weekend, the annual AFDA Experimental Festival promises to be an eye-popping and mind-boggling experience across AFDA’s four campuses around the country. The students explore experimental concepts and present their outcomes from their own course which ultimately embodies the scope of the future of the creative economy.

The Business Innovation and Technology students will give presentations of and launch their cutting edge, on the money business concepts; AFDA film and television 3rd year students will be screening over 60 experimental films and TV documentaries; live Performance students will stage over 30 theatre plays and live music performances.

The festival kicked off on 10 June with theatre plays and live music performance shows and rounds up over the weekend, 14-16 June, with film and television screenings and business start-up presentations.

“We as the third years in the School of Business Innovation and Technology will be showcasing our tech startups for the very first time. Our degree programme is designed to train young creatives, entrepreneurs and technology savvy graduates to deal with disruptive opportunities that will continue to change the way we do business and perceived opportunity in the creative economy. The startups we have developed this year fall into varying industries including agritech, femtech and nanotechnology. Faced with the boundary question of “How to alleviate poverty by 2030” we conceptualized three innovative businesses to compete in the creative economy. We can’t wait to share our startup ventures with the public”

– Cwenga Saleni, BIT student.

Festival goers attending at the Johannesburg campus are in for a couple of treats.

“TV producing lecturer Zenobia Simelane, currently doing her Masters at AFDA, has line produced a 78 minute documentary ‘OR Tambo – The jewel in our crown’. This exciting documentary with new footage and material about one of our most famous struggle heroes will show this at the AFDA Experimental on Friday 14 at 19:30. The documentary will also be opening the Encounters International Documentary Festival at the same time.”

– Bastion Hoehn, Head of Television School.

The 2019 Honours Students have taken on the challenge to make a Public Service Announcement for Proudly South Africa. This is a project that the students are doing completely to gain experience on an advertisement. After several idea pitches, Proudly South Africa has opted for a story of co-operation and South African perspectives. The final advertisement will be launched at the Experimental Festival.

“The experimental festival is a unique opportunity for third year students to discover and express their artistic intent as well as experiment with film, theatre, music and television craft techniques. AFDA is extremely proud to have our third year B Com students present their innovative business models to the public in this creative space”

– Teresa Passchier, AFDA CEO.

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