Old Mutual has announced the launch of their new music hub in Newtown, Johannesburg.
AMPD Studios is a space where upcoming musicians can work on their careers through music and financial education. They can expect to learn from industry experts such as Khuli Chana, Letta Mbulu, Thandiswa Mazwai and Brian O Shea, who will be involved in the AMPD Icons and AMPD Masterclasses platforms.
AMPD Icons is a conversation platform that will feature honest conversations with musicians who have had to build their careers from the ground up. These conversations will also be broadcast once a month on SABC 3’s Afternoon Express, Metro FM and Old Mutual’s digital platforms. AMPD Masterclasses will give upcoming artists the chance to hear from inspiring and motivating musicians who explain what it takes to make it in the music sector.
The launch of AMPD Studios and our partnership with South African musicians brings us closer to the heartbeat of the music community. It will allow us to play a vital role in enabling, amplifying and empowering Africa’s awesome young talent. – Thobile Tshabalala, Old Mutual Head of Brand
AMPD Studios will feature two ultra-modern recording studios where aspiring artists will be guided and mentored by leading local musicians and experts. It will be a space filled with life-changing engagement opportunities and will provide local talent with the platform they need to launch their careers.
When I started in the industry, we didn’t have these types of opportunities to learn about navigating our careers and finances, and I am glad I can help bring out the greatness of the next generation of money savvy stars in partnership with Old Mutual. – Khuli Chana
The culture hub is already open, but the recording studios will only be ready by 25 June 2019.