PHFAT chronicles the rawest and purest forms of emotion that deal with sex, love and heartbreak, on his latest genre-blending EP.
PHFAT’s latest release “sex | love | heartbreak” follows the trajectory of a relationship from beginning to end. This new album is a complete re-invention for the Cape Town-based rapper.
It sees him mixing his signature dark electronic rap sound in an eclectic mix with pop and R’n’B elements to create an EP that is both as dark as anything that he’s ever produced, while simultaneously featuring tracks that are as polished and catchy as any you might hear when you spin the FM dial.
PHFAT (real name Mike Zietsman) describes the musical journey that he embarked on in creating this album:
“I’ve been obsessed with love songs for the longest time, it was only after I started really working on my voice and my singing that I could actually explore the format properly. I threw myself in headfirst. I basically had to learn how to sing… It’s weird, when I’d been making dark party music for so long, it almost felt scary to write such a variety of music into one EP. At the same time it was kinda like ‘Yo, this is where I’m at right now. I could push out some dark party songs but it would be contrived’. If I’m being honest, part of it was also being able to admit to myself that I really loved mid naughties pop music. The response so far has been huge. ‘Catherine’ was the biggest opening month I’ve ever had on a track. I can’t wait to finally release a collection of songs like this”.
The production team that PHFAT chose to collaborate with includes underground pop wunderkind Omri Dahan (“Get Some” and “Catherine”), Johannesburg-based hip hop trio Ganja Beatz (“My Lady”) and his former PHFAT co-conspirator, Narch (“Dark Dance” and “Feeding Time).
The album cover promises themes of “sex, love and heartbreak” and that’s what it delivers. The EP will take you on a sonic trip, leading you on raunchy one-night stands, through boyish infatuation, to heart-wrenching goodbyes and coming full-circle to isolated self-reflection.
Each track is a testament to its corresponding romantic form as if sex, love and heartbreak were each taken to the maximum level and then woven into songs.
PHFAT’s “sex | love | heartbreak” EP is out now across all digital platforms.
Featured image photo credit: Warren Papier