House of Vans announces its latest destination arriving at Johannesburg, South Africa from August 22 – 25 at 1 Fox Street. The building will be revolutionised into a social centre showcasing the essence of the Vans “Off the Wall”. Art, music, action sports and street culture will be celebrated. With an array of curated programming free to the public, this distinctive pop-up experience is the largest South African Vans House experience to date.
“Johannesburg is known for its cultural diversity, and has strong roots in art, music and skateboarding,” says Warren Talbot, Vans Marketing Manager, South Africa.
“House of Vans is the physical manifestation of the Vans brand and this is a great opportunity for our consumers to immerse themselves into our brand pillars.”
The Johannesburg House of Vans kicks-off on Thursday, 22 August with an amazing line-up featuring Gemini Major, Ray Barbee, PATRICKxxLEE and Gina Jeanz. House of Vans will present several local artists from across the country; this list includes the likes of Desmond and The Tutus, Bye Beneco, Marena Leraba, Riky Rick, DJ Speedsta, Stilo Magolide, Batuk and DBN Gogo.
On Friday, 23 August, and Saturday, 24 August, two international acts are set to headline the main stage.
House of Vans wouldn’t be complete without skateboarding, so Vans has partnered with local heroes, Baseline and Skate Society Soweto, alongside UK-based company, Yardsale to help curate a unique indoor skatepark. The open skate sessions, along with Vans’ signature girls skate clinics and board building will be available during scheduled times over the weekend. The skate sessions will happen during Saturday afternoon’s “cash for tricks” competition.
House of Vans Johannesburg will offer a wide range of art programming including installations and workshops by some of South Africa’s finest.
Those attending House of Vans Johannesburg will also see some of the country’s most creative talents – with a curated Community Market hosting the likes of DEAD. Clothing, Baseline, Khaya Records, Sk8 Shades, Sealand and Roastin Records. They will showcase and retail their artistic ingenuity, and connect with event guests. Attendees can also expect flash tattooing from Palm Black, and a barbershop pop-up from Legends Barbers.
House of Vans is free and open to the public. To register for a ticket, click here.