A3E Artist Profile: Cole Ndelu

We are dedicated to bringing you talent from across the South African creative industry by providing a platform for emerging creatives to showcase their work to a wider audience. Driven by this dedication, we have put together a new initiative, the Artist Acceleration and Exposure Programme (A3E), which aims to upskill emerging artists across South Africa, offer a platform for talented artists to reach new markets and help them break into the art scene.

We recently announced the selected A3E artists right here on your site, and now we will be introducing each of the artists on our platform.

Cole Ndelu

Cole Ndelu is a Johannesburg based conceptual, portrait and fashion photographer who defines her work as “fashion documentary”, and describes herself as a visual communicator mainly because she uses visuals as a medium to tell stories – she perfected her craft at the Stellenbosch Academy of Design and Photography.

The young photographer’s work is created from an unapologetically black and feminine place. She strongly believes in creating visuals and images she wanted to see while growing up, and she does so the way she sees fit.

Her work adds to the job archive, which questions the concept of Africa and the significance of being African popularized by mainstream media. She skillfully utilizes shape and colour to display black bodies in a manner that commemorates and celebrates them.

Ndelu’s work has been exhibited both locally and abroad, and has also been featured in international photography publications such as Photography UK and New Internationalist. She has recently found a place in the photographic landscape in South Africa, in February 2018, she was invited to join the Design Indaba Emerging Creatives Class.

Click here to view her portfolio.


Between 10 and 5