30 Aug Aspire Art Auctions’ Technology Innovation launches with great success
Aspire has announced the introduction of a new sales platform known as ONLINE&LIVE: Curated Gallery Auctions. The platform aims to demystify the online bidding process for fine art and enhance auction access by incorporating an online bidding system with a live auction format. The new platform debuted in Aspire’s Johannesburg office on 30 July and saw brisk sales with a 60% sell-through rate.
The new platform consists of a four-time live and online auction in the Aspire Galleries in Johannesburg and Cape Town. Online bidding starts one week before the actual auction case. During this week, customers can browse the sales catalogue and submit offers directly through the blog or device.
Once registered, online and app bidders can take part remotely in an exciting live auction environment, and continue to bid in real-time from anywhere in the world.
With a full house in Johannesburg and almost two hundred online bidders, the initial selling was an overwhelming achievement. The sales were divided into two primary sessions; ‘20th Century Pioneers’ and ‘Rising Contemporaries’, reflecting Aspire’s selective and curatorial approach.
In the first session, a focus on South African art by 20th century under-represented artists saw a 1970’s drawing by the highly collectable Dumile Feni, Untitled (The Expulsion) top the value charts. Another work in the segment, by Leonard Matsoso, entitled Warrior, was the top lot above estimate, fetching more than double its high estimate. Elsewhere on the sale, bidders jumped in enthusiastically for works by artists such as John Muafangejo and the enigmatic Wopko Jensma.
For more information, visit Aspireart.net