The Levi’s® brand will be continuing wth it’s “I Shape My World” campaign devoted at honouring and elevating the amazing women who work tirelessly to help make this world a better place. Although Women’s Month is over in South Africa, this initiative will be on-going throughout the year. Inspired by India’s 2017 “I Shape My World” campaign, Levi’s® brand took this women’s empowerment initiative a step further by creating a unified global campaign.
The campaign celebrates the spirit of women empowerment and the determination to inspire change. Levi’s® South Africa has identified and collaborated with two impactful women who not only embody the spirit of “I Shape My World” but represent the soul of the Levi’s® brand. These two influential women are Nandi Dlepu and Zulaikha Patel.
Multi-faceted creative Nandi Dlepu’s primary aim in her society and throughout South Africa is to make a contribution to the life of females. Two of the creative’s most notable programmes are ‘BLOOM’, a forum for the empowerment of women innovative entrepreneurs, and the ‘Feel Good Series’ which is a monthly rooftop event that presents developing DJs and live performing artists. The ‘Feel Good Series’ is an event proud to include females from all aspects of the event; from the talent to the supplier chain. A DJ set is allocated for Pussy Party at all events – which is an organization that mentors and supports aspiring LGBTQI DJ’s.
Zulaikha Patel became the symbol of the fight against racism at Pretoria High School for Girls at the tender age of 13. Today, at age 17, Zulaikha is the Executive Director and ambassador for Kidz Of Biko, the youngest ambassador for the Charlotte Mannya Maxeke Instutution and an ambassador for the Thuma Foundation. The young teen is also currently leading a movement alongside a local Black owned natural hair brand, My Natural, petitioning to the South African Department for the establishment of a Natural Hair act which will protect the identity of African learners by giving them the right to wear their Natural hair in schools without prejudice.
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