LATITUDES Adds ​an Unexpected Twist to the Fair

In an exciting initiative to make art more accessible to a wider audience, LATITUDES Art Fair has invited five African artists to create limited edition artworks, which will be sold as part of the LATITUDES VIP Programme package and then be translated into designs that wrap five luxury cars.

Resplendent in these original artworks, Daytona’s latest models – the McLaren 650S, McLaren 570S, Aston Martin Vanquish, Aston Martin DB11 and Rolls-Royce Ghost – will be unveiled at the LATITUDES Art Fair taking place in Nelson Mandela Square, Sandton, from 13 – 15 September 2019.

“We’ve worked with David Krut Workshop and Daytona,” explains Lucy MacGarry, Executive Director of LATITUDES, “to create opportunities for moments of connection and surprise for members of the public, for unforeseen encounters between new collectors and new art dealers, and for networks to emerge organically across different constituencies in the art sector.” says Makgati Molebatsi, Business Development Director of LATITUDES.

The 2019 LATITUDES Limited Artists are Adejoke Tugbiyele, Sthenjwa Luthuli, Pebofatso Mokeona, Clint Strydom and Mbali Tshabalala.

These artists were invited to collaborate with master printer, Jillian Ross and printer, Roxy Kaczmarek at David Krut Workshop to bring the first edition of LATITUDES Limited to life in the form of five original silkscreens.With only 25 works available in each edition, these artworks will be sold as part of the LATITUDES VIP Programme package.

“We are exploring a more lateral approach to the way in which we enable new exchanges and expose the work of African artists in different contexts – and cars, exquisitely wrapped in designs of original artworks – are sure to turn heads and create an impact.”

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