09 Sep David Tlale creates an Exclusive Packaging Design for Tastic
Fashion powerhouse, David Tlale has partnered with Tastic, a brand that is deeply entrenched in South Africa’s traditions for Heritage Day. The designer is known for setting trends on the runway, however, his new partnership sees him create an exclusive pack design that is inspired by his childhood, as well as the rich and vibrant mix of cultures found in South Africa.
“In creating the pack, I was inspired by the colours and textures of the women I grew up around, iconic South African buildings, as well as the DNA of the House of David Tlale, which is all about structure, texture and drama.” commented the designer.
“Tastic’s collaboration with David Tlale is important in the context of South Africa as it shows that we can celebrate our differences, as well as what unifies us. The pack design beautifully depicts the life of an everyday South African and celebrates the character, texture and colours that make us who we are.” says Thembi Sehloho, Marketing Director for Rice and Pasta at Tiger Brands South Africa.
The TASTIC limited edition pack is available in stores nationwide.