Tribe Coffee Teamed up with Superseed Studio to Design their New Packaging

Tribe Coffee recently commissioned Superseed Studio – a Cape Town-based branding, digital and advertising agency, to design their new range of super cool packaging.

What stands out about their packaging is that they have new resealable tubes (first in SA, as far as we know), making the packaging really handy when it comes to pouring beans and ground coffee.

The design was highly inspired by vintage California fruit crate packaging. The combination of the delicate line work in the illustrations, crafted typography, and the rich palette work together to deliver a unique flavour that is approaching the market in style.

With over 50 year’s collective experience and strong roots in branding, advertising, print media and design, the agency conceptualises and produces creative communications shared across a variety of media.

Below are some of the cool designs the team at Superseed created for Tribe Coffee’s packaging. For more information about Superseed Studio, visit

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