18 Sep Riky Rick Jets Off to Milan for the TOMMYNOW TommyXLewis event
Rapper and fashion enthusiast, Riky Rick flew from South Africa to attend the TOMMYNOW TommyXLewis event and bring fans exclusive behind the scenes access, including an interview with iconic American designer Tommy Hilfiger. The experiential show celebrated the clashing of two creative forces, fusing Lewis’ fashion-forward street vibe with Tommy Hilfiger’s all American essence.
Riky Rick wore a selection of garments from the FA19 Hilfiger Collection.
Tommy Hilfiger announced the Fall 2019 TommyXLewis collaborative capsule collection co-designed by Lewis Hamilton, five-time FIA Formula OneTM World Drivers’ Champion and global men’s brand ambassador. The British racing legend will appear in the capsule collection’s global multimedia campaign, which will launch worldwide in Fall 2019.
The integrated campaign was shot by Mikael Jansson and will break globally in Fall 2019. It combines elevated and sartorial elegance with streetwear style – pushing the boundaries to create a new attitude and energy with an added Tommy twist. The campaign will feature video, print, online, and out of home media placements, which will be supported by unique consumer activations that continue to bring the brand’s perspective on pop culture to life around the world.
The Fall 2019 TommyXLewis collaborative collection is clashing all-terrain travel with timeless sartorial looks for the city. Re: Down® and organic cotton add a sustainable element to the collection. Warm burgundy and neutral tones blend with timeless checks and red and purple tie-dye, infusing the classic tracksuit, turtleneck, wool coat, and parka with a modern twist. The “LH” logo has evolved into a minimalistic black square design that continues to celebrate the iconic TOMMY HILFIGER flag and the British racing driver’s initials. The collection features apparel, footwear, accessories, underwear and socks.
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