In our biggest tribute to Women’s Month to date, 10and5 launched Creative Women Week: a week-long celebration of women in the creative industry. Aimed at drawing attention to the empowering and important contribution women make to our industry, this campaign featured a number of exciting events, attended collectively by over 285 women in Johannesburg and Cape Town. All profits raised from the events were donated towards the SheSaid.so #InclusionBeforeProfit campaign which supports three different women and LGBTQ+ charities across South Africa.
Learn more about the campaign, run by director Angela Weickl here.
In case you missed the hype, or didn’t manage to attend the events, here is our round-up of some highlights from the week:
We brought the world of art to our audience in our first ever Instagram Auction. Taking place over eight consecutive days and featuring 28 lots from well-known and emerging artists, this 10and5 original initiative garnered massive social media engagement and hundreds of bids! Through extensive planning and preparation, we collated a range of creative pieces including paintings, embroidery, drawings, digital prints and sculptures. This would not have been possible without the involvement and generosity of the artists and creatives who donated their pieces in support of an important cause, and grabbed the opportunity to participate in something bigger than themselves. As with all our Creative Women Week events, all profits raised from the Auction were donated to the SheSaid.so #InclusionBeforeProfit Campaign.
Some of the creative highlights from the auction lots included works by Crystal Birch, Lorraine Loots, Stay Evil Kids, Missibaba, Koos Groenewald, Amy Keevy and many more. Our three biggest sellers were Romano Cardinal “Kisima” Mirror which went for R4,500, Fanie Buys “Veronica Lake” oil painting for R4,500, and Stay Evil Kids “PRISCILLA” mirror with illustrations by Koos Groenewald which was sold for a whopping R6,000! Congratulations again to our highest bidders, and thank you for your contribution to this cause.
Our brand new monthly event, Film Club, in partnership with Cinema Nouveau, featured an all-female line-up for our Creative Women Week. In a celebration of women in film, and their unique approach to storytelling, Film Club gave established and emerging female filmmakers the opportunity to screen their films to a wider audience. Curated by Maxime Thaysen, the film selection included an impressive array of fourteen local short films, animations, advertisements, fashion films, documentaries and more. The hour-long film reel was screened at Cinema Nouveau, in both Cape Town and Rosebank, two packed cinemas of a hundred people each. Four female guest speakers – two at each location – inspired our audience with their stories of perseverance, hard work and commitment to their passion. The guest speakers were: Director, writer, producer and co-founder of Motion City Films, Helen Raine, producer Marian Seymour, television actress and producer Shadi Chaukek, and director and lecturer Thati Peele.
Film Club is a monthly event that showcases the latest and greatest releases in local film. Make sure to look out for our next event taking place on 24th October. While you’re waiting, submit your film for the chance to be featured in our next screening. You can submit your film here.
FEAST, a dinner-series hosted by creative women, for creative women, ran throughout the week. Six dinners, attended by a total of 75 women, were hosted by the incredible Annabelle Schreuders, Wendy Dixon, Nkgabiseng Motau, Katherine-Mary Pichulik, Guiyani Monteiro and Hannerie Visser (FOOD XX / Studio H). Bringing together amazing creative women at different venues, in different cities, FEAST was a celebration of food, creativity and female empowerment.
Annabelle Schreuders treated her guests to a 3-course dinner and wine pairing, and a showcase of South African art. Wendy Dixon served up a colourful array of Asian-fusion inspired eats and treats. Nkgabiseng Motau, socialite and life of the party, made sure her guests enjoyed a very festive dinner. Katherine-Mary Pichulik created a special experience for guests, who enjoyed dinner at her jewellery studio. Guiyani Monteiro hosted a lunch feast at her home in Johannesburg featuring a combination of traditional dishes from her multi-cultural heritage. Hannerie Visser (FOOD XX / Studio H) presented an out-the-box, immersive event. The menu was based on all things ‘girl’, namely, sugar, spice and everything nice. In a salute to girl power, Hannerie’s dinner guests “smashed pumpkins like we smash the patriarchy”, drank boozy coke floats and enjoyed general merriment and good cheer.
Thank you once again to our wonderful hosts, for giving women a seat at your table, and breaking bread in the name of charity.
Expose FABRICA Rug Raffle
Underpinning the week, was a month-long online raffle hosted from our social media. Tickets were sold for R100, and bought contributors the chance to win a FABRICA Rug valued at R25,900.
The Expose rug is a hand-woven, 100% wool, artisanal piece, from the FABRICA ‘UNMASKED’ Collection. UNMASKED is a collection of rugs and casts which are inspired by the graphic visual language of African masks. The designs are a minimalist reimagination of an ancient art form with distinct, abstract designs that fit seamlessly into the modern home – honouring Africa’s wide-reaching influence. You can see more work by FABRICA by visiting their website here.
Jessica Schipper was the lucky winner of this incredible prize. We hope this beautiful rug has found it’s forever home with her.
Creative Women Week, our biggest celebration of creative women to date, was a whirlwind, but ultimately, a roaring success. We could not have done it without the invaluable support from our partners, Ster Kinekor and Brampton Wines, the artists, creatives and wonderful women who contributed to this campaign. Here’s to the women in creativity: may you continue to inspire, empower and grow in strength and numbers. We’re looking forward to next year, and hope you are, too!
Creative Women Week, over and out!
Article written by: Rebecca Jacobs