01 Oct Johnnie Walker Blue Pays Homage to SA’s Beautiful Heritage with a New Packaging Design
The new packaging aims to display the rarest discoveries of the Motherland and uncover the rich artistic history housed by this beautiful country. The Blue Label NOMAD series maintains the tasting notes of the bespoke whiskey that marries the rarity and quality of the prestigious brand variant with an all-new limited edition packaging. Langa Mavuso, Rich Mnisi, Enhle Mbali and Andile Ncube were some of the celebrities invited to the unveiling of the new Johnnie Walker Blue.
Created by a South African Illustrator who demonstrates a journey to the Cradle Of Humankind as the Johnnie Walker Striding Man follows the Shweshwe patterned pathway past some of the oldest and most extraordinary natural formations and the most distinctive flora and fauna in the world. The exclusive bottle imposes the enormous “Hole-in-The-Wall” tidal archway and the exquisitely rare Blue Diamond of Cullinan offset against the delicate beauty of the recently re-discovered Waterburg Copper Butterfly and the dramatically flamboyant Bird of Paradise flower.
As a brand Johnnie Walker believes in the notion of energizing the pursuit of your richest life, they also believe that the more you push your boundaries the more you taste out of life. South African consumers are increasingly looking for meaningful status cues to demonstrate their progress in life and explore the rich possibilities of life within the country’s renewed optimism for the future. The Johnnie Walker brand is well positioned to capitalize on this as the strongest whisky brand in the country through the brands revitalised purpose to ‘energise the pursuit of your richest life’.