This Heritage Month, Inkomazi launched a social media campaign which goes above advertising purposes. The campaign showcased how South Africans have been using Inkomazi in their homes.
“It is far more than maas, it is a product that is in our homes that we often overlook in many ways.”
With the Inkomazi heritage campaign, the brand wanted to spark the excitement of food in homes, as it is such an integral element in any culture. They photographed real South Africans and selected dishes that would resonate with the audience. The campaign ran from the 9th of September to the 26th of September.