To mark Deaf Awareness Month, mobile telecommunications company MTN briefed advertising agency TBWA Africa and FORT to create a special piece aimed at highlighting the 1303272*29# emergency number.
“It’s amazing how few of us know how to sign. It kinda shows how words and not sound are important when communicating. We often feel that to be heard, we must be loud but most of the time it’s your choice in words that garners respect and attention.
We could all do a greater job of learning how to sign, not as a skill but as a language, as a means to communicate with other people.” says LazarusMan
Watch the video here :
Photography by Leeroy Jason.