Adidas Originals Partners With Local Creatives to Launch the ‘New’ Home of Classics Collection

Adidas Originals launched a new ‘Home of Classics’ collection, showcasing the worn-in Adidas shoes that embody the life experiences and journeys of those who wear them. The newest pack includes classic design elements: three stripes, white leather, and rubber. The Supercourt, influenced by an array of retro sneakers and other iconic silhouettes, is included in the latest edition.

Three recent Supercourt editions revamp the style of the white leather with modern colorways, luxury leather on the upper lining, and revised cotton sock lining. Stan Smith, Superstar 80, Continental 80 and Rivalry Low are all-time favorites also included in the pack.

adidas Originals has partnered with local creators to document the experiences of creatives wearing iconic sneaker silhouettes. These local creatives include the likes of Tamara Moeng, Nkululeko Masemola, Lenzo Mangonyane, and Stiff Pap’s Jakinda and Ayema, who all lend their voices to this trend by voicing their unique character in a studio setting.

The creatives are styled in all white together with their worn-in Supercourt sneakers; which reflects the marks of its wearers, and ultimately, the marks these wearers leave on the cultures within their various industries.

The new Home of Classics pack is currently available at selected Adidas Originals stores and online at adidas.co.za.

Agency

Adidas

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