24 Oct The Pendoring Awards: Celebrating Creative Work in Indigenous Languages
Celebrate the best creative work in indigenous language at the 2019 Pendoring Awards. Gold and Silver Pendorings will be presented for exceptional work produced in the indigenous national languages of South Africa, with the highlight of the evening being the Prestigious Umpetha Prize.
The event format of this year promises to be an outstanding evening hosted by Hulisani Ravele and Schalk Bezuidenhout, and sponsored by Bombshelter Beast at the UJ Arts Center.
The 2019 Pendoring finalists include a number of striking executions produced in indigenous languages by the top creative agencies in South Africa and Creative Communication students at tertiary institutions.
The Pendoring, originally created in 1995 to encourage and facilitate the use of Afrikaans in marketing, has undergone a number of changes to celebrate all of South Africa’s indigenous languages.
The judges for these awards include Steph van Niekerk (Creative Director – WPP Liquid); Molefi Thulo (Creative Director – Ogilvy); Claudi Potter (Creative Director – Joe Public) ;Khaya Mtshali (Designer – IBM iX) ;Marcus Moshapalo (Senior Creative Director – MC Saatchi) ;Mpumi Ngwenya-Tshabangu (Creative Group Head – Riverbed Agency); Mukondi Ralushayi Kgomo (Co-Founder of Think Creative Africa); Nkgabiseng Motau (Co-Founder of Think Creative Africa); Sunshine Shibambo (Managing Director – Cheri Yase Kasi); Seth Beukes (Art Director – Bain & Bunkell); Grant Sithole (Chief Creative Officer – Avatar Agency); Khanyi Mpumlwana (Senior Copywriter – FCB) and Nico Botha (Creative Director – Joe Public).
The 2019 Pendoring Awards Judge and Creative Director at FCB Africa, Khanyi Mpumlwana, said: “The fact that each entry is underpinned by skilled craftsmanship and emotionally engaging storytelling is evidence that quality work is being submitted this year, which I’m excited about.”
“The best Pendoring entries are ideas in the mother tongue that become concepts and then campaigns. Translations just don’t cut it,” Mpumlwana added.
To view the complete list of finalists, visit pendoring.co.za/finalists.
Ticket sales for the awards ceremony have officially opened and are available for purchase here.
For more details, visit www.pendoring.co.za.
Connect with Pendoring on social media:
Twitter – @Pendoring_
Facebook – Pendoring Advertising Awards
Instagram – pendoring_za