Fashion Designer and LVMH Prize Winner, Thebe Magugu has partnered with Versium Technology to launch micro-chipped garments for his Prosopography SS20 collection.
Versium is a data technology company platform that uses innovative technology to enable companies to create new experiences for their customers. The company aims to help marketers increase campaign effectiveness, generate demand and re-engage customers while being mindful of their current platforms.
The micro-chip inserted in Thebe Magugu’s clothing will reveal all of the designer’s research and interviews.
“All garments purchased from Prosopography SS20 will include a Verisium microchip in the main Thebe Magugu label that, if tapped with a smartphone using the Verisium App, will reveal all my research and interviews conducted on the inspiration behind the collection, that being the women of the Black Sash.
When people think of South Africa’s history and its heroes, its all too often the men who come to mind. The Black Sash was a phenomenal group of women who put themselves in a direct line of danger protecting P.O.C during our country’s dark past.
I had the privilege of speaking to one of their members, who told me in the morning, she would cook for her husband and children in a conservative day dress and after they left for school and work, she would wear jeans, boots and an anorak to go out and protest. It got me thinking about the “double lives” these women had to lead to survive,” says Magugu.
Slightly different from a QR code, the micro-chips allow for constant communication from the brand which appears as a notification on the user’s phone. Along with communication from the brand, the micro-chips inserted in the garments will give information regarding fabrication, compositions, names and faces of everyone involved in the production of the garment, and updates directly from the designer.